­­­TAR IDEAL CONCEPTS LTD.

Established in 1990 by Mr. Tomer Avnon, TAR Ideal Concepts Ltd. is a major global defense-contracting firm, well connected to hundreds of defense industry suppliers and represents some of the most respected and well established companies in the global defense and security industry.

TAR Ideal Concepts Ltd has been a registered supplier with the Israeli MOD, Military & Police since 1990, as well as a world wide trader in the defense industry and supplier to foreign governments.

TAR`s unique field experience is derived from its staff members, who have extensive military backgrounds including Special Ops Units, Field & Operational Commands, Tactics and Weaponry.

Among TAR’s board of directors are some of the leading names in the Israeli defense establishment, including

Mr. Yiftah Ron-Tal , Major General (Ret.) Former Chief of the Israeli Army

Mr. Ron-Tal, E.M.B.A and L.L.B graduate, who brings with him more than 30 years of experience in the Israeli Defense Force, facilitating various positions, including 5 years (2001-2005) as the Commander of the IDF Ground Forces (Army), as well as various commanding positions such as Head of Staff of the Ground Forces, Commander of the National Land Forces Training Center and Active Commander of Armored Divisions and large scale projects of the Army.

TAR`s sales, marketing and development divisions cover the subjects of:

• Israeli MOD, Police and Prisons market
• International market
• Research and Development (R&D)
• Strategic cooperation and business development
• Tenders
• Defense Academy / Training

TAR is a Client Oriented Company that works as a One Stop Shop focused on answering its clients` needs by providing a full package deal up to turnkey level, relying on its staff members, which are recognized experts in providing Equipment and Training in the fields of:

Counter & Anti Terror | Bulletproof and Ballistic Protection | Riot & Crowd Control | Ground Forces & Personal Gear | Weapons & Ammunition in all Calibers | K-9: Attack, Drug Detection, Explosives Detection and Search & Rescue Dogs | Intelligence | EOD | Nuclear, Biological and Chemical Protective Gear and Detection Devices | Homeland Security | Perimeter Security | Defense Academy.

TAR prides itself on its ability to work under tight schedules, challenging deadlines and client budget requirements while providing the highest quality of solutions.

TAR is an authorized exporter and importer for the Israeli MOD, is ISO 9002 certified and is an authorized arms dealing company No. 1000874129

MOD Registration No. 83090826

TAR’s Fields of Expertise

Israeli MOD, Police and Prisons Market

TAR’s IMOD department supports all three branches of the Israeli Military: Ground Forces, Navy and Air force.

TAR remains one of the strongest suppliers to the IMOD based on its profound understanding of the Ministry’s needs and thereby supplying the best solutions.

The IMOD departments` extensive experience is demonstrated by its numerous operational implementations in the field including ammunition, pyrotechnics, electronic warfare, weapon systems, robotics and personal gear.

Due to its strong military background, TAR has an extremely close working relationship at all levels of the IDF`s chain-of-command.

TAR also maintains a high level of cooperation with the Israeli Police Department and Prisons Service.
TAR’s Police and Prisons department specializes in supplying the right equipment and technology to meet the demanding requirements of Israel’s law enforcement forces.

The Police and Prisons department supplies riot control equipment, protective gear, lethal and non-lethal ammunition, breaching equipment, drug and alcohol detection devices, SAPP gear and personal equipment for all unit types, as well as special tools and new technologies whenever the need arises.

International Market – One Stop Shop

TAR is a Client Oriented Company turning to its clients as a One Stop Shop, answering their needs by providing full-package deals and turn-key-project solutions: equipment, know-how & training, defense systems and equipment, specializing in providing a customized package deal and logistics.

TAR provides Consulting Services for international companies and governments, which includes the performance of a nation wide threat analysis with recommendations.

TAR’s International department works with foreign governments, defense contractors and private interests worldwide, focused on providing a full package deal in the following fields:

• Counter/ Anti-Terrorism: Supplying the most advanced Counter and Anti-Terror equipment and training to S.W.A.T. teams and Special Ops Units worldwide.
• Homeland Security: Providing the highest level of training, consulting and equipment in order to protect maritime ports, airports, train stations, military bases, prisons and compounds.
• Riot Control: Supplying a full package, from gear for the riot-control agent to special equipment for entire units.
• Ground Forces & Personal Gear: Supplying the full range of ground forces products, from personal gear for the individual soldier to special equipment for the platoon and unit, logistics and platforms.
• K-9 - Attack, Drug Detection, Explosive Detection and Search & Rescue Dogs: Supplying specially trained attack, detection, and search & rescue dogs as well as their training and gear.
• Intelligence & Counter Measures: Supplying various equipment, products and training for intelligence & Counter measures, including interception, tracking, observations, tapping and different electronics in the field.
• EOD & IED: Supplying full package gear from the ballistic protection (Suit, Helmet and Boots) to the professional equipment for EOD, Mine Clearing and Breaching.
• Perimeter Security: Supplying the most advanced technology and providing a complete solution including Fencing, Sensors, Surveillance, Detection and Alert systems.
• Defense Academy: Supplying all aspects of training, including military, police, homeland security, professional training, various K-9 Training and more, while providing turn key project; the know-how, the training and all necessary equipment.
• Ballistics: Manufacturing and supplying ballistic plates, body armor and helmets, as well as armored vehicles and gear – all complying with the highest international standards.
• Weapons & Ammunition in all calibers: Providing all caliber weapons, from pistols to assault and sniper rifles, heavy canons and artillery, as well as the proper ammunition for all calibers.
• NBC - Nuclear, Biological and Chemical Protective Gear and Detection Devices: Supplying rings of exposure and identification devices for CBO as well as cleaning and treatment protection devices for dealing with dangerous materials.

TAR prides itself on its ability to provide the widest range of products at some of the most competitive prices in the business.

For all of your procurement needs, TAR is your One Stop Shop.

Research and Development (R&D)

In recent years, TAR has been investing in R&D, successfully achieving the development of several unique and designated products providing state of the art solutions in their field.

TAR`s R&D Activity is an integral part of its One Stop Shop concept.
The custom development process managed by TAR provides its clients and the market with unique and customized product solutions answering their specific needs, from improving existing products to inventing new ones based on advanced concepts.

TAR`s combined rich experience and extensive field expertise has enabled it to be involved in the R&D of both high and low tech developments, providing operative solution to every-day problems encountered by the men and women serving their countries against foreign and domestic foes.
Our activities also include Research and development for specific products according to clients` demands.

Strategic Cooperation and Business Development

TAR distinguishes itself by building an advantage in information, understanding of local and global developments and by its unique ability to identify and swiftly react to rising opportunities.

A large part of TAR`s growth strategy lies in business development and cooperation with potential partners, each a leader in its field of expertise and combining them to a leading turn-key solution for a potential client. This helps overcoming traditional difficulties of different views by different manufacturers and designers from different industry sectors (traditional defense industry, telecommunication, software, medical etc.), not always combining successfully as far as the end user is concerned.

Our unique role lies in smart combination & matching of different elements into a well-rounded solution for the end-user, creating a win-win situation for all parties involved.

The business cooperation also includes joint tender participation.

B2B Service Description

• Representing and Marketing in all the relevant market sectors.
• Promoting the sales of products.
• Providing Service and Support for shelf products and sales.
• Providing a response to R&D needs of strategic partners and clients.
• Option for Interests office \ Front desk world-wide, for the promotion of special interests with large defense-industry organizations and governments/ countries.
• Obtaining, Translating, Editing and Forwarding actual and on-line feedback from clients.

Marketing Approach

The basic principal, under which the marketing plan operates, is marketing 1:1. It is a direct marketing approach that focuses on the client and his needs – Client-Oriented, and puts the client in the center of the business concept.

The continuous dialog helps create commitment and shared interests, which allows evolvement of the clients’ needs from one hand and keeping complete response from TAR on the other hand.

This principal brings us as a company to a position in which we can achieve:

• Increased sales in a specific market sector.
• Ability to continuously present new products.
• Fast Response capabilities.
• Personal and close relations with each client.
• Loyalty of the client to TAR, relying on us as a prime supplier.
• Maneuvering capability in accordance with clients’ response.

Tenders

TAR acknowledges world wide participation in tenders as an important part of its intensive growth and expansion rate.

TAR`s divisions are well experienced in dealing with large global scale procurement and service tenders.

TAR`s long years experience allows it to successfully handle tenders and overcome the main obstacles that tender participation presents, proper registration & papers, financial strength and stability, meeting specifications and offering solutions, all under the competitive environment of local and international tenders.